What If Nokia went the Android Route?
When the Samsung Galaxy S and SII first hit the market in 2009 and 2010, substantially expanding Android's market share, Nokia was still the biggest phone manufacturer. Because of its well-known brand and/or customer loyalty, many customers would continue to purchase Nokia devices even if they switched to Android. This would have put considerable pressure on "newcomers" making progress. What's holding back Nokia from adopting Android before? Using Android eliminates the expense of creating your software. Manufacturers, however, discover that the market is competitively priced. When clients have access to the same software from different vendors, pricing becomes the primary factor in their decision. In other words, Android is a value destroyer for OEMs. Due to the ludicrous levels of competition, a phone running Android has a lower market value than a phone running another OS. Although it seems like a nice idea, this competition cannot last. Except for Samsung, every sin…
