When the Samsung Galaxy S and SII first hit the market in 2009 and 2010, substantially expanding Android's market share, Nokia was still the biggest phone manufacturer. Because of its well-known brand and/or customer loyalty, many customers would continue to purchase Nokia devices even if they switched to Android. This would have put considerable pressure on "newcomers" making progress.
What's holding back Nokia from adopting Android before?
Using Android eliminates the expense of creating your software. Manufacturers, however, discover that the market is competitively priced. When clients have access to the same software from different vendors, pricing becomes the primary factor in their decision.
In other words, Android is a value destroyer for OEMs. Due to the ludicrous levels of competition, a phone running Android has a lower market value than a phone running another OS. Although it seems like a nice idea, this competition cannot last. Except for Samsung, every single Android manufacturer is experiencing a loss. Samsung makes every effort to separate itself from Android. The A-word is never used in any of the literature. Samsung mobile devices are "Galaxy" goods.
In the end, Nokia joined Microsoft which at least gave Nokia the ability to ship unique products.
Between all of this, have you heard of Nokia N9? Sometime between the transition from Symbian to Windows Phone, this phone is revealed with MeeGo OS
To compete with Android and iOS, Nokia and Intel created the MeeGo mobile operating system. Until Intel changed its mind and dropped the platform, the free, Linux-based OS was only available on one phone, the N9. Later, Nokia decided to partner with Microsoft's Windows Phone platform, paving the way for the Nokia Lumia lineup, which includes the Lumia 800 and Lumia 900, and effectively writing off MeeGo.
The only real problem with it was that Microsoft despised it for being there. Android at the time was not a good implementation of Linux on a phone. Even by today's standards, it took the iOS's smoothness and made it look contemporary. The hardware was outstanding, and the fabula design is just incredibly cool and cutting-edge.
It runs much more smoothly, and the UX is great. The applications were undoubtedly its weak point. During this time, Nokia was attempting to merge several OSs into one global platform. Then Microsoft wrecked it by coming along. The Lumia series adopted its excellent polycarbonate design.
What if Nokia went the Android route?
If Nokia had chosen to use the Android operating system, the company's fortunes could have been very different. Here are some scenarios to consider:
Increased Market Share: Android now has a larger market share than Nokia's primary operating system, Windows Phone. Nokia could have increased its market share and competed more effectively with other smartphone manufacturers by adopting Android.
I used to constantly buy Nokia phones because they were my favorite brand, but due to horrendously poor management choices, they lost their way. Most likely, greed was a major factor. Although closed-source Symbian may have appeared like a fine little earner when it first launched and there's no doubt Nokia had its eyes on Apple's walled garden business model, it had no chance against an open-source competitor like Android. They might have succeeded if they had the foresight to abandon Symbian and go to Android sooner. It's debatable though if they would still hold a majority of the market.
Lower Production Costs: By using Android, Nokia avoided investing in developing its own operating system, which could have resulted in lower production costs and higher profit margins.
Differentiation: One disadvantage of using Android is that it can be difficult to distinguish your product from other Android-powered smartphones. However, Nokia could have distinguished itself through hardware design, camera technology, and other distinguishing features.
Dilution of the Nokia brand: Nokia was known for its hardware and software integration, which could have been diluted by the adoption of Android. Nokia may have been forced to rely on Google's ecosystem for certain services, which could have harmed user experience and brand identity.
Do new Nokia phones live up to their past reputation?
In addition to durability, Nokia was renowned for its innovations in hardware, particularly in the area of imaging. They had strong R&D capabilities as well as in-house manufacturing.
In terms of features like imaging, charging speeds, chipsets, and display and refresh rates, HMD Global's products are simply no longer competitive. The similarities between several of the devices and those made by Motorola, HTC, or Realme's ODM are remarkable. The monthly update guarantee made by HMD is also very poorly kept, as several commenters have noted.
0 Comments