DECATHLON KEEPS MOMENTUM WITH NEW CONNECT STORE AT SM CITY GRAND CENTRAL
DECATHLON KEEPS MOMENTUM WITH NEW CONNECT STORE AT SM CITY GRAND CENTRAL
Decathlon, the French sports retail giant, continues its mission to move people through the wonders of sport with the grand opening of its latest 115sqm Connect store at SM City Grand Central on February 20, 2026. This opening marks its second major milestone in an aggressive growth strategy that aims to bring sport and well-being closer to every Filipino. Decathlon remains steadfast in its commitment to make sports more accessible to Filipinos everywhere. From 17 stores in 2025, Decathlon Philippines plans to expand to 27 stores in 2026, beginning with major expansions in Cebu, SM City Grand Central, and other strategic mall locations across the country. With the addition of the SM City Grand Central branch, the brand now operates 19 stores nationwide, moving closer to its long-term vision of 50 stores by 2030. Hathaipat Theintangpiriya, CEO of Decathlon Philippines, highlights the vision behind the brand’s rapid expansion, saying, "Our mission is simple: to make the lives of Fili…