Say Yes to Big Savings at SM’s End of Season Sale
The new year calls for a fresh start, and there is no better way to kick off 2026 than with a shopping spree that delivers both style and savings. SM’s End of Season Sale is officially on, inviting shoppers to refresh their wardrobes, upgrade their homes, and stock up on everyday essentials at prices worth celebrating. Running until January 11, 2026, this much-anticipated sale offers discounts of up to 70 percent in hundreds of participating stores. From the latest fashion trends and beauty must-haves to home upgrades and tech essentials, shoppers can find it all in one place at SM City Grand Central, SM City Valenzuela, and SM Center Sangandaan. Expect sulit deals from well-loved SM destinations such as The SM Store, Surplus, Miniso, Watsons, Simply Shoes, SM Supermarket, and SM Hypermarket. Fashion fans can update their looks with standout pieces from trendy boutiques like Uniglo, while those focused-on wellness and self-care can score great finds that fit both their routines and thei…