Vietnam’s world-renowned coffee brand, Trung Nguyen Legend, officially made its Philippine debut at the World Trade Center Bazaar on December 12, 2025. The launch introduced Filipinos to “The Energy Coffee That Changes Life,” marking a major milestone for local coffee lovers eager to experience one of Asia’s most respected coffee brands.
At the heart of the launch is G7 Instant Coffee, widely recognized as Vietnam’s No. 1 instant coffee brand. First introduced on November 23, 2003, G7 has built a strong reputation for quality, consistency, and bold flavor. Over the years, it has maintained its top position in Vietnam’s instant coffee market and expanded to more than 100 countries worldwide, including the USA, UK, France, Germany, Japan, and Korea. Now, it has arrived in the Philippines.
What truly sets G7 apart is its global recognition. It is the only instant coffee brand served at major international summits such as APEC, ASEAN, WEF, and ASEM, and it has been enjoyed by heads of state and international delegates around the world.
During the launch, guests were introduced to G7’s diverse product lineup:
G7 3-in-1 Instant Coffee: Crafted for coffee lovers and gourmets, this blend uses premium materials sourced from Jamaica, Brazil, Ethiopia, and Vietnam’s famed Buon Ma Thuot province.
G7 Pure Black: Perfect for purists who appreciate coffee in its purest form, it offers a rich, full-bodied taste with excellent solubility.
G7 Strong X2 3-in-1: This variant delivers a double-strong coffee experience, ideal for drinkers who crave a bolder, more intense cup.
With its Philippine launch, Trung Nguyen Legend invites Filipinos to experience coffee that goes beyond routine—one that reflects culture, craftsmanship, and global excellence, one cup at a time.
