Social Media Setting in the Philippines
The Philippines has been dubbed the world's social media capital, with millions of Filipinos spending nearly four hours per day on social media sites, particularly Facebook, which has the highest social media use in the world. Over 10 million Filipinos are estimated to be living and working abroad, with relatives and family members living in the Philippines. Social media provides a large platform for them to bridge the gap and connect with their friends and family members. The widespread use of social media in the Philippines has had a significant impact on how Filipinos interact and communicate. Many people operate in "always available mode." While the Philippines is not an information society, it is a highly networked one. And with more people using new technological inventions, young generations began to abandon traditional entertainment and allow social media to enter their lives. People can promote products to the right audiences by using social media platforms. The f…
